Address
City: Santa Fe
Neighborhood: El Castillo
State: New Mexico
Postal Code: 87501
Country: United States
Business facts
Estimated annual revenue~$2.0M
Estimated employees~6
Annual payroll (2021)~$273.8K
In business since1984
Based on reported payroll data
Contacts
Area statistics (87501)
Population15,001
Median household income$77,400
Source: US Census ACS
About
Doodlet's is an eclectic gift shoppe in historic downtown Santa Fe, New Mexico, offering "happiness essentials" since 1955. Founded by Theo Raven and now owned by Lisa and Steve Young, the shoppe carries folk art, toys, candy, paper products, miniatures, books, body products, holiday decorations, gag gifts, housewares, and more. Doodlet's is a beloved Santa Fe destination for those seeking whimsical and delightful treasures.
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Bike Parking
Yes
💳
Credit Cards
Apple Pay, Cash, Debit Card, Mastercard, NFC, Visa, Yes
🍽️
Dining Options
Delivery
🅿️
Parking
Street Parking, Parking Lot, Parking Garage, Private Lot, Yes
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Price
$$
♿
Wheelchair Accessible
Parking, Yes
📶
Wi-Fi
No
Market analysis
Earning above its category median in a growing category (Gift Shop).
EstimateCategory trend: 2021, +8.4%
Revenue trend (modeled)
~$1.8M2019
~$1.5M2020
~$1.7M2021
~$1.8M2022
~$1.9M2023
~$2.0M2024
Modeled from category averages for the region+2.7%/yr since 201980% confidence band: ±68%
Company profile
Incorporated1951 (NM)
Employees (reported band)8-17
Facility size~1,500 sq ft
Observed
Property
Lot size1,014 sq ft
CountySanta_fe
Parcel ownerBARK & PETE, LLC
On this lotshared with 1 other businesses
ObservedPublic assessor / cadastre record
Federal support (SBA)
EIDL advance grant (2020)$10.0K · 10 jobs reported
PPP loan (2020)$59.0K · 7 jobs reported · implies ~$283.2K annual payroll · $59.5K forgiven
Second PPP loan (2021)$57.0K · 7 jobs reported · $57.3K forgiven
Receiving a second draw required certifying a ≥25% revenue drop in a 2020 quarter.
ObservedSource: US SBA public records
Category context
| Businesses | Total revenue | Mean | Median | Median rating | vs median | |
|---|---|---|---|---|---|---|
| Gift Shop in New Mexico | 955 | ~$682.3M | ~$718.2K | ~$359.8K | 4.7★ | 5.7× |
Category revenue trend2021: +8.4%2020: -16.3%2019: -1.6%Modeled from business-level estimates
Chain pressure81 chains expanding in this category, led by Dollar Tree, Dollar General, Dollar General (+1,198 locations since 2016)
Revenue trajectory vs benchmarks (indexed, 2019 = 100)
Estimate
Immediate area (1 km)
| Businesses | Total revenue | Mean | Median | Jobs | Estimated wage bill | vs median | |
|---|---|---|---|---|---|---|---|
| 1 km area (all businesses) | 1,170 | ~$1.6B | ~$1.4M | ~$671.1K | 6,009 | ~$517.8M | 3.0× |
| Wholesale and retail trade; repair of motor vehicles and motorcycles | 361 | ~$495.8M | ~$1.4M | — | 1,106 | — | — |
1 km area (all businesses): median from the 957 of 1,170 businesses with estimates
Estimate
Area conditions (87501)
Population15,001 ±940
Median household income$77,400 ±$6,829
Median home value$614,500
Bachelor's degree or higher0.6%
Unemployment rate0.1%
Source: US Census ACS