Guideposts

4.9★★★★★(22 reviews)

39 Old Ridgebury Rd #27, Danbury, CT 06810

Danbury, Connecticut, United States

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Business facts

Estimated annual revenue~$37.3M
Estimated employees~55
Annual payroll (2020)~$9.1M
In business since1945
Based on reported payroll data

Area statistics (06810)

Population54,957
Median household income$71,618
Source: US Census ACS

About

Guideposts is a nonprofit organization based in Danbury, Connecticut, dedicated to helping people achieve their maximum personal and spiritual potential. Through award-winning magazines, best-selling books, and Outreach Ministry services, Guideposts demonstrates the power of faith in ordinary lives. The organization's Foundation and Ministry Programs are committed to communicating positive, faith-filled principles for successful daily living. Guideposts reaches millions of people with its uplifting publications, websites, and charitable programs, providing support, inspiration, and hope to those in need.

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Credit Cards
American Express, Discover
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Price
$
Wheelchair Accessible
Parking, Yes
Categories: Non-Profit Organization, Book publishing, Publishing activities.
ISIC Codes: 58, 5811, 9499.

Market analysis

Earning above its category median in a growing category (Non-Profit Organization).

EstimateCategory trend: 2024, +8.1%

Revenue trend (modeled)

~$30.2M2019
~$26.2M2020
~$27.4M2021
~$30.1M2022
~$34.7M2023
~$37.3M2024
Modeled from official industry statistics+4.3%/yr since 201980% confidence band: ±51%

Company profile

Legal formNonprofit
Incorporated1945 (NY)
Employees (reported band)15
Facility size~120,000 sq ft
Observed

Property

ZoningIL40
CountyWestern_connecticut_planning_region
Parcel ownerGERA DANBURY & GUIDEPOSTS (LESSEE)
Assessed value$4.8M
On this lotshared with 112 other businesses
ObservedPublic assessor / cadastre record

Federal support (SBA)

PPP loan (2020)$1.9M · 122 jobs reported · implies ~$9.1M annual payroll
ObservedSource: US SBA public records

Category context

BusinessesTotal revenueMeanMedianMedian ratingvs median
Non-Profit Organization in Connecticut2,096~$3.5B~$1.7M~$438.1K4.7★85×
Category revenue trend2024: +8.1%2023: +11.6%2022: +16.5%2021: +6.3%Modeled from business-level estimates
Chain pressure34 chains expanding in this category, led by American Legion, FamilySearch center, Ccar (+237 locations since 2016)

Revenue trajectory vs benchmarks (indexed, 2019 = 100)

Estimate

Immediate area (1 km)

BusinessesTotal revenueMeanMedianJobsEstimated wage billvs median
1 km area (all businesses)128~$442.3M~$3.5M~$877.6K784~$100.6M43×
Other service activities8~$39.5M~$4.9M80

1 km area (all businesses): median from the 68 of 128 businesses with estimates

Estimate

Area conditions (06810)

Population54,957 ±1,528
Median household income$71,618 ±$3,738
Median home value$322,200
Bachelor's degree or higher0.3%
Unemployment rate0.1%
Source: US Census ACS
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