Ideometry

50 Milk St Fl 17

Boston, Massachusetts, United States

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Business facts

Estimated annual revenue~$5.9M
Estimated employees~4
Annual payroll (2021)~$385.4K
In business since2016
Estimate based on strong signals
Based on reported payroll data

Contacts

Area statistics (02109)

Population3,559
Median household income$162,179
Source: US Census ACS

About

Ideometry is a Boston-based marketing agency founded by a team of locals who understand the unique needs of startups. They specialize in helping businesses leverage social media, drive down cost-per-lead, and bring traditional marketing into the digital era. Ideometry offers creative, strategic, digital, and web services to clients worldwide, and serves as a strategic partner to select agencies. Their goal is to jump-start marketing efforts, extend brand reach, and build full-scale campaign strategies that create engagement, generate leads, and drive sales.

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Price
$
Categories: Advertising Agency, Design Agency.
ISIC Codes: 7310, 7410.

Market analysis

Earning above its category median in a stable category (Advertising Agency).

EstimateCategory trend: 2024, +1.4%

Revenue trend (modeled)

~$6.6M2019
~$6.1M2020
~$6.4M2021
~$6.8M2022
~$6.1M2023
~$5.9M2024
Modeled from official industry statistics-2.0%/yr since 201980% confidence band: ±42%

Property

Lot size0.42 acres
Land use347
CountySuffolk
Parcel ownerPONTE GADEA BOSTON LLC
Assessed value$145.4M (land $31.9M)
ObservedPublic assessor / cadastre record

Federal support (SBA)

Second PPP loan (2021)$80.3K · 4 jobs reported · $80.8K forgiven
Receiving a second draw required certifying a ≥25% revenue drop in a 2020 quarter.
ObservedSource: US SBA public records

Category context

BusinessesTotal revenueMeanMedianMedian ratingvs median
Advertising Agency in Massachusetts730~$3.0B~$4.2M~$1.8M5.0★3.2×
Category revenue trend2024: +1.4%2023: +1.9%2022: +13.2%2021: +9.9%Modeled from business-level estimates
Chain pressure4 chains expanding in this category, led by M & M Marketing, Vector Marketing, Keycafe (+18 locations since 2016)

Revenue trajectory vs benchmarks (indexed, 2019 = 100)

Estimate

Immediate area (1 km)

BusinessesTotal revenueMeanMedianJobsEstimated wage billvs median
1 km area (all businesses)6,255~$26.2B~$4.2M~$1.6M51,185~$7.9B3.7×
Professional, scientific and technical activities1,478~$12.9B~$8.7M11,580

1 km area (all businesses): median from the 4,472 of 6,255 businesses with estimates

Estimate

Area conditions (02109)

Population3,559 ±549
Median household income$162,179 ±$24,663
Median home value$1,010,200
Bachelor's degree or higher0.8%
Unemployment rate0.0%
Source: US Census ACS
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