Initial Obsession
92 Richardson Rd, Centerville, MA 02632
Centerville, Massachusetts, United States
Address
City: Centerville
Neighborhood: Centerville
State: Massachusetts
Postal Code: 02632
Country: United States
Business facts
Estimated annual revenue~$332.4K
Estimated employees~1
Estimate based on strong signals
Area statistics (02632)
Population11,929
Median household income$114,936
Source: US Census ACS
About
The Purple Mermaid, Inc.'s ecommerce division, Initial Obsession, specializes in personalized, custom jewelry. The family-owned business works with top jewelry designers to create high-quality pieces made with precious metals and gemstones. Their designs have been featured in media and worn by celebrities. Each piece is made to order and the company prides itself on exceptional customer service.
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Credit Cards
Debit Card, Yes
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Price
$$
♿
Wheelchair Accessible
Parking
Market analysis
Earning below its category median in a growing category (Jewelers and watches).
EstimateCategory trend: 2021, +21.4%
Revenue trend (modeled)
~$250.5K2019
~$217.2K2020
~$269.8K2021
~$298.9K2022
~$315.9K2023
~$332.4K2024
Modeled from category averages for the region+5.8%/yr since 201980% confidence band: ±68%
Property
Lot size0.40 acres
Land use1010
ZoningRC
CountyBarnstable
Parcel ownerCAPRIO, JESSE P
Assessed value$814.8K (land $164.7K)
ObservedPublic assessor / cadastre record
Category context
| Businesses | Total revenue | Mean | Median | Median rating | vs median | |
|---|---|---|---|---|---|---|
| Jewelers and watches in Massachusetts | 1,604 | ~$1.4B | ~$867.5K | ~$502.0K | 4.6★ | 0.7× |
Category revenue trend2021: +21.4%2020: -14.1%2019: -0.4%Modeled from business-level estimates
Chain pressure122 chains expanding in this category, led by Dollar Tree, Stop & Shop Florist, Dollar General (+2,937 locations since 2016)
Revenue trajectory vs benchmarks (indexed, 2019 = 100)
Estimate
Immediate area (1 km)
| Businesses | Total revenue | Mean | Median | Jobs | Estimated wage bill | vs median | |
|---|---|---|---|---|---|---|---|
| 1 km area (all businesses) | 143 | ~$240.2M | ~$1.7M | ~$703.0K | 657 | ~$58.2M | 0.5× |
| Wholesale and retail trade; repair of motor vehicles and motorcycles | 20 | ~$79.7M | ~$4.0M | — | 67 | — | — |
1 km area (all businesses): median from the 122 of 143 businesses with estimates
Estimate
Area conditions (02632)
Population11,929 ±1,404
Median household income$114,936 ±$21,315
Median home value$478,300
Bachelor's degree or higher0.4%
Unemployment rate0.0%
Source: US Census ACS