Io Data

5.0★★★★★(12 reviews)

40 S 600 E, Salt Lake City, UT 84102

Salt Lake City, Utah, United States

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Business facts

Estimated annual revenue~$228.1K
Estimated employees~3
Annual payroll (2021)~$30.0K
In business since2005
Based on reported payroll data

Contacts

Area statistics (84102)

Population19,165
Median household income$50,036
Source: US Census ACS

About

Io Data Corporation is a market research company that offers a wide range of services including market research, focus group facilities, database development and deployment, customer satisfaction research, financial analysis, meeting rooms, quantitative research, and qualitative research. The company was established with the goal of helping clients excel by combining market research, database development, and sound management principles. In 2012, Io Data expanded its focus group and meeting room facilities by remodeling the Historic Sarah White House, a century-old bungalow listed on the National Register of Historic Places. The remodeling was done to enhance the grand tradition and history of the building.

Wheelchair Accessible
Parking
Categories: Market Researcher, Database Management Company.
ISIC Codes: 6209, 7320.

Market analysis

Earning below its category median in a growing category (Market Researcher).

EstimateCategory trend: 2024, +6.4%

Revenue trend (modeled)

~$124.9K2019
~$144.3K2020
~$172.6K2021
~$200.9K2022
~$218.6K2023
~$228.1K2024
Modeled from official industry statistics+12.8%/yr since 201980% confidence band: ±42%

Company profile

Incorporated1994 (UT)
Employees (reported band)8-17
Observed

Property

Lot size6,783 sq ft
CountySalt_lake
ObservedPublic assessor / cadastre record

Federal support (SBA)

PPP loan (2020)$11.5K · 1 jobs reported · implies ~$55.2K annual payroll · $11.7K forgiven
Second PPP loan (2021)$6.3K · 2 jobs reported · $6.3K forgiven
Receiving a second draw required certifying a ≥25% revenue drop in a 2020 quarter.
ObservedSource: US SBA public records

Category context

BusinessesTotal revenueMeanMedianMedian ratingvs median
Market Researcher in Utah48~$198.3M~$4.1M~$1.4M4.3★0.2×
Category revenue trend2024: +6.4%2023: +7.5%2022: +10.5%2021: +14.0%Modeled from business-level estimates

Revenue trajectory vs benchmarks (indexed, 2019 = 100)

Estimate

Immediate area (1 km)

BusinessesTotal revenueMeanMedianJobsEstimated wage billvs median
1 km area (all businesses)743~$1.1B~$1.5M~$612.5K4,293~$413.6M0.4×
Professional, scientific and technical activities65~$138.8M~$2.1M378
Information and communication3~$228.1K~$76.0K11

1 km area (all businesses): median from the 643 of 743 businesses with estimates

Estimate

Area conditions (84102)

Population19,165 ±1,036
Median household income$50,036 ±$4,110
Median home value$442,900
Bachelor's degree or higher0.6%
Unemployment rate0.0%
Source: US Census ACS
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