Address
City: Wilmette
Neighborhood: North Evanston
State: Illinois
Postal Code: 60091
Country: United States
Business facts
Estimated annual revenue~$284.4K
Estimated employees~3
In business since2015
Based on reported payroll data
Area statistics (60091)
Population27,591
Median household income$179,700
Source: US Census ACS
About
Oto Float offers a futuristic approach to floatation therapy, allowing the mind to enter a deeply meditative state while the body escapes the effects of gravity in luxuriously buoyant mineral water. With custom audio experiences and a focus on relaxation and recovery, Oto Float provides a luxury, customizable, and private floatation sanctuary. Founded by Tait R. Medina, Ph.D., Oto Float combines science, design, technology, and health to elevate the float-REST experience.
📅
Appointment Only
Yes
💳
Credit Cards
Debit Card, Yes
ℹ️
Diversity Management
Woman Led
♿
Wheelchair Accessible
Parking, Yes
Market analysis
Earning below its category median in a growing category (Wellness Center).
EstimateCategory trend: 2024, +6.5%
Revenue trend (modeled)
~$208.6K2019
~$213.2K2020
~$233.9K2021
~$249.5K2022
~$266.7K2023
~$284.4K2024
Modeled from category averages for the region+6.4%/yr since 201980% confidence band: ±59%
Federal support (SBA)
EIDL advance grant (2020)$1.0K · 1 jobs reported
ObservedSource: US SBA public records
Category context
| Businesses | Total revenue | Mean | Median | Median rating | vs median | |
|---|---|---|---|---|---|---|
| Wellness Center in Illinois | 1,973 | ~$1.0B | ~$513.4K | ~$345.5K | 5.0★ | 0.8× |
Category revenue trend2024: +6.5%2023: +6.7%2022: +6.5%2021: +9.3%Modeled from business-level estimates
Chain pressure1,489 chains expanding in this category, led by Dr.Mun, Lulu Yu, Omega (+41,469 locations since 2016)
Revenue trajectory vs benchmarks (indexed, 2019 = 100)
Estimate
Immediate area (1 km)
| Businesses | Total revenue | Mean | Median | Jobs | Estimated wage bill | vs median | |
|---|---|---|---|---|---|---|---|
| 1 km area (all businesses) | 423 | ~$492.4M | ~$1.2M | ~$476.8K | 1,876 | ~$156.0M | 0.6× |
| Human health and social work activities | 67 | ~$78.8M | ~$1.2M | — | 284 | — | — |
1 km area (all businesses): median from the 358 of 423 businesses with estimates
Estimate
Area conditions (60091)
Population27,591 ±169
Median household income$179,700 ±$21,709
Median home value$768,600
Bachelor's degree or higher0.8%
Unemployment rate0.0%
Source: US Census ACS