Address
City: Lansing
Neighborhood: Eastside
State: Michigan
Postal Code: 48912
Country: United States
Business facts
Estimated annual revenue~$96.3K
Estimated employees~1
Estimate based on strong signals
Area statistics (48912)
Population16,378
Median household income$50,822
Source: US Census ACS
About
Good Dog Story is dedicated to sharing the unique news stories of abused and neglected dogs around the world in order to improve their lives. With thousands of dogs entering rescue shelters each year and facing euthanasia, Good Dog Story aims to shed light on their plight and advocate for their well-being. Through volunteering in shelters, the founder has witnessed the harsh conditions many dogs endure and is committed to making a difference in their lives.
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Price
$
Market analysis
Earning around its category median in a growing category (Dog Trainer).
EstimateCategory trend: 2024, +7.1%
Revenue trend (modeled)
~$51.4K2019
~$51.4K2020
~$66.5K2021
~$85.8K2022
~$93.1K2023
~$96.3K2024
Modeled from official industry statistics+13.4%/yr since 201980% confidence band: ±42%
Property
Lot size2,701 sq ft
Land use401
CountyIngham
Parcel ownerDEINZER ERIC
ObservedPublic assessor / cadastre record
Category context
| Businesses | Total revenue | Mean | Median | Median rating | vs median | |
|---|---|---|---|---|---|---|
| Dog Trainer in Michigan | 559 | ~$118.0M | ~$216.2K | ~$104.8K | 4.9★ | 0.9× |
Category revenue trend2024: +7.1%2023: +9.9%2022: +21.9%2021: +18.1%Modeled from business-level estimates
Chain pressure91 chains expanding in this category, led by Zenology, Weight Watchers, PetSmart Grooming (+8,223 locations since 2016)
Revenue trajectory vs benchmarks (indexed, 2019 = 100)
Estimate
Immediate area (1 km)
| Businesses | Total revenue | Mean | Median | Jobs | Estimated wage bill | vs median | |
|---|---|---|---|---|---|---|---|
| 1 km area (all businesses) | 84 | ~$94.0M | ~$1.1M | ~$385.4K | 360 | ~$30.0M | 0.2× |
| Other service activities | 9 | ~$3.8M | ~$426.9K | — | 23 | — | — |
1 km area (all businesses): median from the 70 of 84 businesses with estimates
Estimate
Area conditions (48912)
Population16,378 ±1,156
Median household income$50,822 ±$4,192
Median home value$133,600
Bachelor's degree or higher0.4%
Unemployment rate0.1%
Source: US Census ACS