Pure Eats

4.4★★★★☆(1239 reviews)

107 N Main St, Lexington, VA 24450

Lexington, Virginia, United States

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Business facts

Estimated annual revenue~$822.0K
Estimated employees~17
Estimated wage bill~$441.6K
In business since2011
Estimate based on strong signals

Contacts

General Manager

Registered Agent

Area statistics (24450)

Population17,214
Median household income$75,704
Source: US Census ACS

About

Pure Eats is a retro, counter-serve diner that specializes in classic American fare done right. They offer fresh, housemade cake doughnuts, locally sourced burgers, fries, deep-fried potato salad, and Homestead Creamery milkshakes in chocolate, vanilla, and black raspberry flavors. Additionally, they have a variety of local craft beers on tap.

🏪
Ambience
Casual
🚲
Bike Parking
Yes
🍴
Catering
Yes
💳
Credit Cards
American Express, Apple Pay, Debit Card, Discover, Mastercard, NFC, Visa, Yes
🍽️
Dining Options
Delivery, Take-out, Table Service, Walk-ins
ℹ️
Diversity Management
Woman Led
👔
Dress Code
Casual
🍷
Drinks
Yes
👥
Good For Groups
Yes
👶
Good For Kids
Yes
🏳️‍🌈
LGBTQ Friendly
Yes
📖
Menus
Bar Snacks, Breakfast, Brunch, Coffee, Dessert, Dinner, Lunch
🎵
Music
Live Music
🔊
Noise Level
Average
🌿
Outdoor Seating
Yes
🅿️
Parking
Street Parking, Parking Lot, Private Lot, Yes
🐾
Pet-friendly
Yes
ℹ️
Popular With
Tourists
💰
Price
$$
📅
Reservations
Yes
🚻
Restroom
Yes
📺
TVs
Yes
Wheelchair Accessible
Parking, Restroom, Seating, Yes
📶
Wi-Fi
Yes
Categories: Burger restaurants, Diner, Delivery Service, Donut shops.
ISIC Codes: 4721, 5320, 5610.

Market analysis

Earning around its category median in a growing category (Burger restaurants).

EstimateCategory trend: 2024, +4.1%

Revenue trend (modeled)

~$610.6K2019
~$519.7K2020
~$649.8K2021
~$749.2K2022
~$816.9K2023
~$822.0K2024
Modeled from official industry statistics+6.1%/yr since 201980% confidence band: ±42%

Company profile

Incorporated2011 (VA)
Observed

Property

Lot size0.39 acres
CountyLexington_city
On this lotshared with 1 other businesses
ObservedPublic assessor / cadastre record

Category context

BusinessesTotal revenueMeanMedianMedian ratingvs median
Burger restaurants in Virginia1,833~$1.6B~$895.3K~$733.7K3.7★1.1×
Category revenue trend2024: +4.1%2023: +7.6%2022: +14.8%2021: +22.3%Modeled from business-level estimates
Chain pressure471 chains expanding in this category, led by 7-Eleven, Cali Deli, Dominos (+2,551 locations since 2016)

Revenue trajectory vs benchmarks (indexed, 2019 = 100)

Estimate

Immediate area (1 km)

BusinessesTotal revenueMeanMedianJobsEstimated wage billvs median
1 km area (all businesses)380~$400.4M~$1.1M~$448.7K1,812~$138.4M1.8×
Wholesale and retail trade; repair of motor vehicles and motorcycles72~$76.2M~$1.1M223
Accommodation and food service activities47~$54.5M~$1.2M420
Transportation and storage4~$4.4M~$1.1M15

1 km area (all businesses): median from the 307 of 380 businesses with estimates

Estimate

Area conditions (24450)

Population17,214 ±718
Median household income$75,704 ±$5,583
Median home value$279,400
Bachelor's degree or higher0.5%
Unemployment rate0.0%
Source: US Census ACS
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