Ruby Falls

4.5★★★★★(39448 reviews)

1720 Scenic Hwy, Chattanooga, TN 37409

Chattanooga, Tennessee, United States

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Business facts

Estimated annual revenue~$11.2M
Estimated employees~65
Annual payroll (2021)~$3.1M
In business since1929
Based on reported payroll data

Area statistics (37409)

Population3,494
Median household income$69,620
Source: US Census ACS

About

Ruby Falls is a popular destination in Chattanooga, Tennessee, featuring a guided tour through a fascinating cavern with unique rock formations and a 145-foot underground waterfall. The site also offers panoramic views from Lookout Mountain Tower, a variety of special events throughout the year, and the ZIPStream Aerial Adventure, an aerial obstacle course. Additionally, Ruby Falls is committed to environmental efforts and is the first US attraction to join the Green Globe/Green Certification program. Tickets for guided tours must be purchased online in advance.

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Credit Cards
American Express, Cash, Discover, Mastercard, Visa
👶
Good For Kids
Yes
🏳️‍🌈
LGBTQ Friendly
Yes
ℹ️
Outdoors
Yes
🅿️
Parking
Street Parking, Parking Lot, Private Lot, Yes
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Pet-friendly
No
ℹ️
Popular With
Tourists
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Price
$$
🚻
Restroom
Yes
Wheelchair Accessible
Parking, Restroom, Seating, Yes
Categories: Tourist Attraction, Nature Preserve, Historical Landmark, Scenic Spot.
ISIC Codes: 9102, 9103, R.

Market analysis

Earning above its category median in a growing category (Tourist Attraction).

EstimateCategory trend: 2024, +7.3%

Revenue trend (modeled)

~$8.6M2019
~$7.7M2020
~$8.0M2021
~$9.4M2022
~$10.6M2023
~$11.2M2024
Modeled from official industry statistics+5.3%/yr since 201980% confidence band: ±42%

Company profile

Legal formCorporation
Employees (reported band)8-17
Facility size~10,000 sq ft
Observed

Property

Lot size10 acres
CountyHamilton
Parcel ownerRUBY FALLS INC
Land value$1.7M
On this lotshared with 30,079 other businesses
ObservedPublic assessor / cadastre record

Federal support (SBA)

PPP loan (2020)$557.6K · 84 jobs reported · implies ~$2.7M annual payroll · $563.3K forgiven
Second PPP loan (2021)$637.0K · 92 jobs reported · $643.3K forgiven
Receiving a second draw required certifying a ≥25% revenue drop in a 2020 quarter.
ObservedSource: US SBA public records

Category context

BusinessesTotal revenueMeanMedianMedian ratingvs median
Tourist Attraction in Tennessee2,012~$1.7B~$1.4M~$710.9K4.6★16×

Tourist Attraction in Tennessee: revenue figures from the 1,190 of 2,012 businesses with estimates

Category revenue trend2024: +7.3%2023: +8.6%2022: +20.4%2021: +14.8%Modeled from business-level estimates

Revenue trajectory vs benchmarks (indexed, 2019 = 100)

Estimate

Immediate area (1 km)

BusinessesTotal revenueMeanMedianJobsEstimated wage billvs median
1 km area (all businesses)12~$21.5M~$1.8M~$615.6K114~$10.5M18×
Arts, entertainment and recreation4~$15.7M~$3.9M87

1 km area (all businesses): median from the 11 of 12 businesses with estimates

Estimate

Area conditions (37409)

Population3,494 ±560
Median household income$69,620 ±$9,876
Median home value$225,300
Bachelor's degree or higher0.5%
Unemployment rate0.1%
Source: US Census ACS

Historical Information

Old business websites and emails that no longer exist, informational purposes only.

info1@rubyfalls2.gifguide@arch.jpgbus@rubyfalls.jpgsales@fullscreenpublications.com
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