Rustic Root

4.4★★★★☆(5333 reviews)

535 Fifth Ave, San Diego, CA 92101

San Diego, California, United States

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Business facts

Estimated annual revenue~$3.4M
Estimated employees~41
Estimated wage bill~$2.1M
In business since2008
Estimate based on strong signals

Contacts

Entertainment

server

General Manager

Food Production

Restaurants

Food Production

Cosmetics

Area statistics (92101)

Population46,025
Median household income$86,403
Source: US Census ACS

About

Rustic Root is a stylish rooftop restaurant in the Gaslamp San Diego, offering a dynamic menu of rustic American cuisine with a modern twist. The restaurant's dedication to tradition is reflected in both its food and drink menus, featuring high-quality ingredients that transform simple favorites into flavorful and seasonally-infused dishes and cocktails. The craft cocktail program, designed by mixologist Garth Flood, focuses on timeless classics with creative options for playful drinkers, including craft cocktail shots. The restaurant also offers a street-side patio for guests with dogs. Rustic Root is part of the RMD Group, known for reinventing and reinvigorating nightlife and dining in San Diego.

🏪
Ambience
Classy, Casual, Trendy
📅
Appointment Only
No
🚲
Bike Parking
Yes
🍴
Catering
No
🧥
Coat Check
No
💳
Credit Cards
American Express, Cash, Debit Card, Discover, Mastercard, Visa, Yes
🍽️
Dining Options
Delivery, Take-out, Table Service, Walk-ins
👔
Dress Code
Casual
🍷
Drinks
Yes
💃
Good For Dancing
No
👥
Good For Groups
Yes
👶
Good For Kids
Yes
🏳️‍🌈
LGBTQ Friendly
Yes
📖
Menus
Bar Snacks, Breakfast, Brunch, Coffee, Dessert, Dinner, Lunch
🔊
Noise Level
Average
🌿
Outdoor Seating
Yes
🅿️
Parking
Street Parking, Valet
🐾
Pet-friendly
No
🎱
Pool Table
No
ℹ️
Popular With
Locals, Tourists
💰
Price
$$
📅
Reservations
Yes
🚻
Restroom
Yes
🚬
Smoking
No
📺
TVs
Yes
Wheelchair Accessible
Elevator, Parking, Restroom, Seating, Yes
📶
Wi-Fi
Yes
Categories: American restaurants.
ISIC Codes: 5610.

Market analysis

Earning above its category median in a growing category (American restaurants).

EstimateCategory trend: 2024, +4.1%

Revenue trend (modeled)

~$2.4M2019
~$2.0M2020
~$2.5M2021
~$3.1M2022
~$3.2M2023
~$3.4M2024
Modeled from official industry statistics+6.9%/yr since 201980% confidence band: ±42%

Property

Lot size0.29 acres
Land use35
CountySan_diego
On this lotshared with 8 other businesses
ObservedPublic assessor / cadastre record

Federal support (SBA)

EIDL advance grant (2020)$10.0K · 10 jobs reported
ObservedSource: US SBA public records

Category context

BusinessesTotal revenueMeanMedianMedian ratingvs median
American restaurants in California16,411~$21.9B~$1.3M~$858.5K4.2★4.0×
Category revenue trend2024: +4.1%2023: +7.6%2022: +14.8%2021: +22.3%Modeled from business-level estimates
Chain pressure2,099 chains expanding in this category, led by Jack in the Box, Ampm, Domino's (+20,643 locations since 2016)

Revenue trajectory vs benchmarks (indexed, 2019 = 100)

Estimate

Immediate area (1 km)

BusinessesTotal revenueMeanMedianJobsEstimated wage billvs median
1 km area (all businesses)1,266~$2.4B~$1.9M~$807.0K10,284~$760.2M4.2×
Accommodation and food service activities327~$831.6M~$2.5M6,222

1 km area (all businesses): median from the 1,096 of 1,266 businesses with estimates

Estimate

Area conditions (92101)

Population46,025 ±2,112
Median household income$86,403 ±$6,744
Median home value$751,800
Bachelor's degree or higher0.6%
Unemployment rate0.1%
Source: US Census ACS
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