Underscore
220 N Ames St #100, Matthews, NC 28105
Matthews, North Carolina, United States
Business facts
Contacts
Area statistics (28105)
About
Underscore is a revolutionary company transforming enrollment communications in higher education. Their innovative approach, known as Insourcing, leverages clients' existing CRM systems to bring student search and communications in-house, eliminating the need for expensive third-party vendors. Their comprehensive services, from strategy and creative to reporting and analysis, result in more efficient campaign management, responsive communications, better conversion rates, and significant cost savings. In addition to their CRM expertise, Underscore also offers traditional higher education marketing services and support for Slate instances. They are a valuable partner for any institution looking to optimize their enrollment communications.
Market analysis
Earning above its category median in a stable category (Marketing Agency).
Revenue trend (modeled)
Property
Federal support (SBA)
Category context
| Businesses | Total revenue | Mean | Median | Median rating | vs median | |
|---|---|---|---|---|---|---|
| Marketing Agency in North Carolina | 2,366 | ~$3.4B | ~$1.5M | ~$686.3K | 5.0★ | 7.7× |
Revenue trajectory vs benchmarks (indexed, 2019 = 100)
Immediate area (1 km)
| Businesses | Total revenue | Mean | Median | Jobs | Estimated wage bill | vs median | |
|---|---|---|---|---|---|---|---|
| 1 km area (all businesses) | 344 | ~$468.8M | ~$1.4M | ~$475.9K | 1,947 | ~$167.9M | 11× |
| Professional, scientific and technical activities | 33 | ~$85.7M | ~$2.6M | — | 179 | — | — |
| Education | 19 | ~$19.6M | ~$1.0M | — | 134 | — | — |
1 km area (all businesses): median from the 281 of 344 businesses with estimates